K2 Intelligence is an investigative and risk analytics consulting firm founded in 2009 by Jeremy M. Kroll and Jules B. Kroll, whose former business Kroll, Inc. was the first true business intelligence company. Over 40 years, Jules, Jeremy and their teams have built a reputation not only for investigative excellence but also for independence, insight and superior work. As business investigators, they thrive on complexity and embrace new problems, one of the most pressing of which was how do we reinvent K2intelligence.com?
One of the Krolls’ guiding principles has been that diversity produces better answers to difficult questions and the firm has fulfilled that principle by hiring top experts from a variety of insdustries, including law enforcement and intelligence services; prosecutors and attorneys in private practice; journalists, academics and software developers. This passion for diversity was at the forefront of Token’s design strategy as we explored the conundrum of taking a taking a complex firm and distilling it to the most simple and powerful elements of its brand promise through the web. In the process, Token provided the digital strategy, architecture, and design required to rework k2intelligence.com from a basic corporate website to an accurate reflection of a unique and dynamic brand.
The reinvented k2intelligence.com is exemplary of the move towards responsive design and informational simplicity in corporate brand websites. The site self-modifies in real time to best support the needs of desktop, smartphone and tablet users, presenting the full spectrum of K2 services in a way that is most relevant to the device at hand.