DEEP BLUE WATCHES

PRECISION DIVE WATCHES

The Client

Founded by an accomplished designer and 20-year scuba veteran, NYC-based Deep Blue develops custom dive watches for the US and international market. Upon signing a deal to distribute their latest design through QVC, the founder was in search of a brand face lift and a new way to present Deep Blue story to a broader audience.

The Solution

Token focused on the founder’s history as a dive master and the theme of undersea exploration to reinvent the Deep Blue Logo. The new  identity is reminiscent of vintage dive helmets, lending a new brand a subtly vintage feel and sense of history. In addition to logo design, Token delivered brand positioning, product design (watch faces and cases) and advertising campaign development to support to launch of the Spring 2011 line of Deep Blue timepieces.

The Results

The Deep Blue series designed in partnership with Token sold out within a matter of hours on QVC and racked up months of backorders, proving to be one of the most successful QVC product sales of 2011. The re-imagined brand identity now graces all Deep Blue products.

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“WHERE OTHER WATCHES STOP DEEP BLUE GOES DEEPER”

“WHERE OTHER WATCHES STOP DEEP BLUE GOES DEEPER”

WHAT WE DO

Mobile Designs

For us, designing for mobile isn’t just about the size of the viewport but about understanding how portability, preferences, proximity, and personalization can enhance the user experience.

Wearable Technology

As digital technology becomes more integral to our daily lives it’s migrating from device interfaces to wearable ones. At Token, we’re preoccupied with concepting and prototyping the kind of frictionless, pervasive technology that defines the next stage of the web.

Desktop Design

As primary as mobile has become, the desktop remains a daily focal point for most users. We take a progressive approach to design focuses on optimal content and utility for the desktop users while ensuring a high level of usability and contextual relevance for mobile devices.

Connected Spaces Design

The world around us is becoming increasingly digitized - a phenomenon Forrester Research refers to as “The Splinternet”. Our strategy, design, and technological expertise enables your brand to stay connected in an always-on, multi-touch environmental world.

WHO WE ARE

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