Breakthrough Technology Group (BTG) the leader in IT and telecommunications solutions was looking to change the way customers view their products and services. BTG has a broader and much more compelling story to tell and looked to Token to help them envision their brand and their communications. Token created a comprehensive brand strategy while developing and enhancing their visual brand system.
The Token team did a comprehensive audit of the company and unearthed the key brand atributes and stories that makes BTG shine above the rest. From there Token created a comprehensive brand strategy while developing and enhancing their visual brand system. We created voice attributes that helped frame BTG’s new brand messaging system.
Token has successfully re-launched the BTG and continues to created new brand collateral to help them communicate effectively across mediums, including re-envisioning the BTG brand website and mobile application suites. We have created an ongoing Public Relations strategy and campaigns that is helping to further push the BTG brand forward into the B2C world.