BREAKTHROUGH TECHNOLOGY GROUP

Token rebrand BTG

REBRANDING TELECOM LEADER BTG

The Client

Breakthrough Technology Group (BTG) the leader in IT and telecommunications solutions was looking to change the way customers view their products and services. BTG has a broader and much more compelling story to tell and looked to Token to help them envision their brand and their communications. Token created a comprehensive brand strategy while developing and enhancing their visual brand system.

The Solution

The Token team did a comprehensive audit of the company and unearthed the key brand atributes and stories that makes BTG shine above the rest. From there Token created a comprehensive brand strategy while developing and enhancing their visual brand system. We created voice attributes that helped frame BTG’s new brand messaging system.

The Results

Token has successfully re-launched the BTG and continues to created new brand collateral to help them communicate effectively across mediums, including re-envisioning the BTG brand website and mobile application suites. We have created an ongoing Public Relations strategy and campaigns that is helping to further push the BTG brand forward into the B2C world.

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“WE PUT IT PROFESSIONALS IN CONTROL AND EMPOWER EMPLOYEES WITH THE LATEST TOOLS”

“WE PUT IT PROFESSIONALS IN CONTROL AND EMPOWER EMPLOYEES WITH THE LATEST TOOLS”

WHAT WE DO

Mobile Designs

For us, designing for mobile isn’t just about the size of the viewport but about understanding how portability, preferences, proximity, and personalization can enhance the user experience.

Wearable Technology

As digital technology becomes more integral to our daily lives it’s migrating from device interfaces to wearable ones. At Token, we’re preoccupied with concepting and prototyping the kind of frictionless, pervasive technology that defines the next stage of the web.

Desktop Design

As primary as mobile has become, the desktop remains a daily focal point for most users. We take a progressive approach to design focuses on optimal content and utility for the desktop users while ensuring a high level of usability and contextual relevance for mobile devices.

Connected Spaces Design

The world around us is becoming increasingly digitized - a phenomenon Forrester Research refers to as “The Splinternet”. Our strategy, design, and technological expertise enables your brand to stay connected in an always-on, multi-touch environmental world.

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