Alzheimer's drug discovery foundation


The Client

The Alzheimer’s Drug Discovery Foundation (ADDF), is the only non-profit organization whose sole mission is to accelerate the discovery and development of drugs to prevent, treat and cure Alzheimer’s disease, related dementias and cognitive aging. Funded by Estee Launder foundation, the ADDF is committed to raising and awarding funds to academic and biotechnology scientists conducting drug discovery research in this field. In efforts to better communicate the brands detection to science, the Lauder Foundation sought the assistance of Token in launching a website and supporting social media strategy.

The Solution

Token’s strategy for the ADDF website focuses on telling the real story of Alzheimers, putting a human face on the disease through the personal stories of patients, caregivers and physicians. As science is the backbone of what they do it was important to bring specific information and statistics to life across the site to derive home the impact the Alzheimer’s disease has on the world.

As part of the complete re-envisioning of The Alzheimer’s Drug Discovery Foundation’s digital presence, Token created a greatly simplified user experience and a visual design that spoke to the science world yet brought a human touch to the brand. In an effort to further their reach and create awareness, Token worked with the ADDF team to develop a social media plan that would connect the ADDF with audiences across multiple networks.

The Results

Site to launch in Q4 2012






Mobile Designs

For us, designing for mobile isn’t just about the size of the viewport but about understanding how portability, preferences, proximity, and personalization can enhance the user experience.

Wearable Technology

As digital technology becomes more integral to our daily lives it’s migrating from device interfaces to wearable ones. At Token, we’re preoccupied with concepting and prototyping the kind of frictionless, pervasive technology that defines the next stage of the web.

Desktop Design

As primary as mobile has become, the desktop remains a daily focal point for most users. We take a progressive approach to design focuses on optimal content and utility for the desktop users while ensuring a high level of usability and contextual relevance for mobile devices.

Connected Spaces Design

The world around us is becoming increasingly digitized - a phenomenon Forrester Research refers to as “The Splinternet”. Our strategy, design, and technological expertise enables your brand to stay connected in an always-on, multi-touch environmental world.


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