DESKTOP

Desktop Design

AS PRIMARY AS MOBILE HAS BECOME, THE DESKTOP REMAINS A DAILY FOCAL POINT FOR MOST USERS.

We’re believers in the mobile-first philosophy of web design which means that we start with the basic, essential elements of the user experience that are most prevalent on smart devices, and layer in content and functionality in progressive layers. The desktop is one of our favorite elements of the process since it offers us such a broad palette for experimentation; it was the first digital interface that any us created for unlike many designers and technologists, we don’t believe it’s going away any time soon. Smartphones may well surpass laptops and desktop computers by 2014 (so says Mary Meeker) but just like television, we believe that the traditional browser will maintain its place in our world for a long time to come.

Our progressive approach to design renders superlative desktop sites because as a best practice, it forces us to concentrate first and foremost on creating the best possible user experience. A high level of usability, findability and contextual relevance for mobile devices in turn results in optimal content and utility for the desktop. We offer our clients range of services in this regard including:

• Business analysis
• Content strategy
• Information architecture
• Interaction design
• Creative concepting
• Copywriting
• Visual design
• Motion design & video
• Production & asset development
• Technical back and front-end development of web sites and web applications
• Search engine optimization

“THE DESKTOP STILL OFFERS BRANDS THE BIGGEST, RICHEST PALETTE FOR CREATING DIGITAL USER EXPERIENCES.”

“THE DESKTOP STILL OFFERS BRANDS THE BIGGEST, RICHEST PALETTE FOR CREATING DIGITAL USER EXPERIENCES.”

WHAT WE DO

Mobile Designs

For us, designing for mobile isn’t just about the size of the viewport but about understanding how portability, preferences, proximity, and personalization can enhance the user experience.

Wearable Technology

As digital technology becomes more integral to our daily lives it’s migrating from device interfaces to wearable ones. At Token, we’re preoccupied with concepting and prototyping the kind of frictionless, pervasive technology that defines the next stage of the web.

Desktop Design

As primary as mobile has become, the desktop remains a daily focal point for most users. We take a progressive approach to design focuses on optimal content and utility for the desktop users while ensuring a high level of usability and contextual relevance for mobile devices.

Connected Spaces Design

The world around us is becoming increasingly digitized - a phenomenon Forrester Research refers to as “The Splinternet”. Our strategy, design, and technological expertise enables your brand to stay connected in an always-on, multi-touch environmental world.

WHO WE ARE

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