WHAT WE THINK

What We Think

ALAN SIEGEL STARTS NEW BRANDING FIRM

by TOKEN on October 25, 2012 · 1:50 pm

Tweet Alan Siegel, right, with staff members of his new agency, Siegelvision. From left, are Rob Kurisko, Claude Singer, and Bill Bonnell. Mr. Siegel said his company would consult on corporate identities with groups like educational and nonprofit organizations. My … Continued

NEW WIKIPEDIA MOBILE WEBSITE

by TOKEN on October 24, 2012 · 3:49 pm

Tweet   Wikipedia has just rolled out its new mobile website. This was a little overdue but I understand these things take time and money to produce. Having used the standard Wikipedia website on mobile devices quite often, I for one … Continued

A COKE, A SMILE AND SOME DANCE MOVES?

by TOKEN on October 22, 2012 · 1:32 pm

Tweet Coke along with other mega soft drink companies are playing with the idea of “Social Machines”. Its the idea of connecting you,  and your friends or strangers in this case to a product and a brand. This machine found … Continued

AIA BITS+MORTAR CONFERENCE

by TOKEN on October 15, 2012 · 5:32 pm

Tweet Architecture in the age of technology. This conference was hosted by the AIANY and featured speakers from various industries to bring a unique perspective to the topic of technology and architecture. I was honed to be apart of this wonderful speakers … Continued

BRAND REAL

by TOKEN on September 25, 2012 · 2:30 pm

Tweet   Attention creative friends. A good friend of my, Larry Vincent, who I have had the pleasure of working with for a number of years has just finished writing a book about Branding and it’s officially hitting the shelves. … Continued

WEBBY AWARDS

by TOKEN on September 25, 2012 · 2:22 am

Tweet Its official, The Siegel+Gale creative team has won the 2012 webby Peoples Voice award, (School / University) for UArts.edu. Congratulations to my amazing team on a well deserved win. The Webby Awards is the leading international award honoring excellence … Continued

THE PINCH & ZOOM GENERATION

by TOKEN on August 15, 2012 · 5:18 pm

TweetRemember the days of Mattel Electronics hand-held baseball and Parker Brothers Merlin games that had simple analog buttons to interact with and a bunch of LED blips across a screen? Well, maybe you don’t but I learned how to manipulate … Continued

KEY STRATEGIC IDEAS FOR THE MOBILE EXPERIENCE

by TOKEN on August 14, 2012 · 1:26 am

TweetToday’s mobile ecosystem is highly competitive and offers many challenges for brands. There is an increasing need to communicate clearly while delivering a cohesive experience across multiple devices.   Whether you are a designer, architect, strategist or developer, you probably … Continued

YES, THERE’S AN APP FOR THAT, BUT IS IT RIGHT FOR THE BRAND?

by TOKEN on July 2, 2012 · 3:01 pm

Tweet I’ve been diving deeper into mobile design and mobile brand strategy for clients and recently published my first iPhone app. I learned a lot about the mobile industry along the way—the technologies involved, new design standards, and now, mobile … Continued

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